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sequence Checkout Flow
active-tag Team
tag Team as t
  Web red
  Backend blue
  Vendor green

User
App t: Web
[Backend] t: Backend
  API
  Orders
  Inventory
  DB
Stripe t: Vendor

User -click checkout-> App
App -POST /orders-> API
note
  - validate cart
  - check session
API -createOrder-> Orders
Orders -reserveStock-> Inventory

if stock available
  Inventory -OK-> Orders
  Orders -POST /charge-> Stripe
  Stripe -charge_id-> Orders
  Orders -writeOrder-> DB
  DB -order_id-> Orders
  Orders -201 Created-> API
  API -receipt-> App
  App -Show receipt-> User
else
  Inventory -out of stock-> Orders
  Orders -409 Conflict-> API
  API -error-> App
  App -Sorry, sold out-> User

== Notify ==

Orders ~order.placed~> DB
Orders ~analytics~> API

line Weekly Active Users
series Free blue, Pro green, Team orange
x-label Week
y-label Users (thousands)

era Week 1 -> Week 4 Soft Launch
era Week 5 -> Week 8 Public Launch teal

Week 1  8.2  1.1  0.3
Week 2  9.5  1.6  0.5
Week 3 11.8  2.4  0.9
Week 4 13.4  3.3  1.4
Week 5 18.7  5.1  2.6
Week 6 22.1  7.4  3.8
Week 7 24.6  9.2  4.9
Week 8 27.3 11.6  6.4

treemap Plunder Spend ($k)

tag Crew as t
  Deck blue
  Guns orange
  Stores green

radial

Sailing & Rigging t: Deck
  Rigging 320
  Helm 180
  Lookout 140
Cannon Battery t: Guns
  Powder 90
  Shot 130
Provisions t: Stores
  Rum 110
  Hardtack 70

quadrant Crew Performance Assessment
x-label Low Skill, High Skill
y-label Low Loyalty, High Loyalty

top-right Promote green
top-left Train cyan
bottom-left Marooned red
bottom-right Watch orange

Quartermaster  0.9  0.95
Navigator      0.85 0.8
Gunner         0.7  0.6
Surgeon        0.8  0.75
Boatswain      0.6  0.85
Cook           0.4  0.9
New Recruit    0.2  0.5
Troublemaker   0.65 0.2
Spy            0.8  0.1

gantt Product Launch Plan
start 2024-01-15
today-marker 2024-03-01
critical-path

tag Team as t
  Engineering blue
  Design purple
  QA orange

era 2024-01-15 -> 2024-02-15 Investor Review
marker 2024-02-26 Board Meeting

[Discovery] t: Design
  User Interviews 8bd progress: 100
    -> Persona Updates 5bd progress: 100
      -> Usability Testing 6bd t: QA progress: 80

[Design] t: Design
  Wireframes 8bd progress: 100
    -> Component Library 12bd progress: 70
      -> Visual Polish 5bd

[Backend] t: Engineering
  Database Schema 10bd progress: 100
    -> Auth Module 8bd progress: 100
      -> API Endpoints 15bd progress: 60
        -> Load Testing 5bd t: QA
          -> Security Audit 5bd t: QA

[Frontend] t: Engineering
  App Shell 8bd progress: 100
    -> API Integration 10bd progress: 30
      -> Feature Wiring 10bd
        -> Bug Bash 5bd t: QA

[Launch] t: QA
  E2E Testing 8bd
    -> Regression Suite 5bd
      -> Soft Launch 3bd
        -> Public Launch 0d

scatter Product Portfolio FY24
size-label Revenue $M
x-label Market Share %
y-label Growth Rate %

[SaaS] blue
  Analytics    28 22 60
  CRM Suite    42 14 85
  Data Cloud   18 28 45

[Hardware] green
  Network Gear 35  6 55
  Edge Devices 12 18 25
  Servers      48  4 75

[Services] red
  Consulting   22 12 40
  Support      38  8 50
  Training     14  6 30

sitemap Pirate Bay Trading Co.

tag Access
  Public green
  Crew blue
  Captain red

tag Page
  Landing purple
  Form orange
  Content cyan

Home Access: Public, Page: Landing
  -shop-> Shop
  -join-> Enlist
  -map-> Treasure Map

[Port]
  Shop Access: Public, Page: Content
    -buy-> Checkout
  Checkout Access: Crew, Page: Form
    -done-> Ship Log

[Crew Quarters]
  Enlist Access: Public, Page: Form
    -enlisted-> Ship Log
  Ship Log Access: Crew, Page: Content
    -voyage-> Treasure Map
  Treasure Map Access: Captain, Page: Content

map US Cloud Regions

tag Cloud as c
  AWS yellow
  Azure blue
  GCP green
  OCI red
active-tag Cloud

poi 38.95 -77.45 label: us-east-1, c: AWS
poi 39.96 -83.00 label: us-east-2, c: AWS
poi 37.35 -121.96 label: us-west-1, c: AWS
poi 45.87 -119.69 label: us-west-2, c: AWS

poi 37.37 -79.16 label: East US, c: Azure
poi 41.59 -93.62 label: Central US, c: Azure
poi 29.42 -98.49 label: South Central US, c: Azure
poi 47.23 -119.85 label: West US 2, c: Azure

poi 33.20 -80.00 label: us-east1, c: GCP
poi 34.05 -118.24 label: us-west2, c: GCP
poi 36.17 -115.14 label: us-west4, c: GCP
poi 40.76 -111.89 label: us-west3, c: GCP

poi 39.04 -77.49 label: us-ashburn-1, c: OCI
poi 33.45 -112.07 label: us-phoenix-1, c: OCI
poi 37.34 -121.89 label: us-sanjose-1, c: OCI
poi 41.88 -87.63 label: us-chicago-1, c: OCI

journey-map Buying a Treasure Map

persona Calico Jack
  Captain hunting lost Spanish gold

tag Source as s
  Tavern yellow
  Black Market purple
  Scholar blue

Hear of the lost map score: 5, emotion: Excited, s: Tavern
  thought: A drunkard claims his uncle saw the original
  description: Rumors of the Cortez map surface in port
Bargain with the dealer score: 1, emotion: Furious, s: Black Market
  pain: Dealer demands 5,000 doubloons up front
  pain: Three other captains are bidding
  thought: This man would sell his own mother
Verify the parchment score: 2, emotion: Anxious, s: Scholar
  pain: The scholar suspects a clever forgery
  opportunity: A second expert could give a tiebreaker
  thought: Years of plunder rest on a slip of vellum
Discover hidden ink score: 5, emotion: Triumphant, s: Scholar
  description: Heat reveals a second layer of markings
  opportunity: The hidden coords point to a different cove
  thought: The forger missed it — but we didn't

tech-radar Pirate Tech Radar — Q2 1718

rings
  Full Sail
  Trial Run
  Spyglass
  Davy Jones

Tactics quadrant: top-right
  Boarding Parties ring: Full Sail, trend: stable
  Ambush at Dawn ring: Full Sail, trend: stable
  Decoy Flags ring: Trial Run, trend: up
  Smoke Screens ring: Trial Run, trend: new
  Night Raids ring: Trial Run, trend: up
  Kraken Diplomacy ring: Spyglass, trend: new
  Cannon Volleys ring: Full Sail, trend: stable
  Ramming ring: Davy Jones, trend: down

Vessels quadrant: top-left
  Brigantine ring: Full Sail, trend: stable
  Sloop ring: Full Sail, trend: up
  Schooner ring: Full Sail, trend: stable
  War Galleon ring: Trial Run, trend: up
  Frigate ring: Spyglass, trend: new
  Junk Rig ring: Spyglass, trend: new
  Longboat ring: Davy Jones, trend: down
  Raft ring: Davy Jones, trend: down

Plunder quadrant: bottom-left
  Merchant Convoys ring: Full Sail, trend: stable
  Spanish Treasure ring: Full Sail, trend: stable
  Port Raids ring: Trial Run, trend: up
  Rival Pirates ring: Trial Run, trend: new
  Royal Treasury ring: Spyglass, trend: new
  Whaling Ships ring: Spyglass, trend: stable
  Fishing Villages ring: Davy Jones, trend: down

Crew Welfare quadrant: bottom-right
  Grog Rations ring: Full Sail, trend: stable
  Code of Conduct ring: Full Sail, trend: stable
  Parrot Companions ring: Full Sail, trend: up
  Sea Shanties ring: Trial Run, trend: new
  Dental Plan ring: Spyglass, trend: up
  Retirement Fund ring: Spyglass, trend: new
  Plank Walking ring: Davy Jones, trend: down

pert Pirate Voyage to the Atoll
time-unit w
default-confidence medium

voyage approved 0
  -> recruit crew

[outfit ship]
  recruit crew 1 2 4 as rc
    -> load powder
  careen hull 1.5
    -> load powder
  load powder 0.5 1 2
    -> sail to atoll

sail to atoll 5
  -> count gold
  -> repair hull

count gold 1 2 3
  -> divvy shares

repair hull 3
  -> divvy shares

divvy shares 1 2 3

flowchart Order Processing

(Receive Order) -> <Have Inventory?>
  -yes-> [Ship] -> [[Process Payment]] -> (End)
  -no-> [Send wait email] -> (End)

org Small Startup
active-tag Title

tag Title as t
  CEO red
  VP blue
  Manager green
  SWE purple

Jane Smith t:CEO
  Alex Chen t:VP
    Jeff Smith t:Manager
      [Platform]
        Kevin Anderson t:SWE
        Kim Evans t:SWE
    Bob Blevins t:Manager
  Maria Lopez t:VP
  Sam Wilson t:VP

block Web Service Architecture

tag Layer as l
  Edge blue
  Service green
  Data orange

[Clients] l: Edge
  [Browser] [Mobile] [CLI]

[Backend] l: Service
  [Auth] [Orders]
  [Inventory] [Billing]

[Data] l: Data collapsed
  [Postgres] [Redis]

class Pirate Ship Hierarchy

interface Vessel cyan
  + sail(): void
  + anchor(): void

abstract Ship implements Vessel purple
  # name: string
  # crew: number
  + getName(): string

Galleon extends Ship green
  - cannons: number
  + fire(): void

Sloop extends Ship orange
  - speed: number
  + flee(): void

enum ShipType yellow
  Galleon
  Sloop
  Frigate

Ship
  -> ShipType has type

swimlane Weekly Publishing
direction LR

lane Writer gray
lane Editor blue
lane Social green

Writer
  Draft Post
  Revise
Editor
  <Review>
  Schedule
  Publish
Social
  Promote

Draft Post -> <Review>
<Review>
  -changes-> Revise -> <Review>
  -ok-> Schedule -> Publish -> Promote

pie Browser Market Share (2025)

Chrome           63.5
Safari           19.8
Firefox           6.2
Edge              5.1
Other             5.4

event-line Product Milestones
no-scale
no-box

tag Track as t
  Product blue
  Growth green
  Funding purple

[Early Days]
  2019-03 Idea sketched  t: Product
    A weekend prototype becomes a real plan.
  2019-09 Private beta  t: Product
    First fifty users kick the tires.

[Scaling Up]
  2020-06 Seed round  t: Funding
    **$2M** raised to grow the team.
  2021-01 Public launch  t: Product
    Open to everyone, no waitlist.
  2021-11 100k users  t: Growth
    Word of mouth does the heavy lifting.

[Going Long]
  2023-04 Series A  t: Funding
    Expansion into new markets.
  2024-08 1M users  t: Growth
    A milestone years in the making.

[What's Next]
  TBD Series B  t: Funding
    Raising when the metrics line up — no date yet.
  TBD Mobile app  t: Product
    On the roadmap, not yet scheduled.
  TBD 10M users  t: Growth
    The next order of magnitude.
  TBD Global expansion  t: Product
    New regions once the playbook is proven.

raci Q3 Product Launch
roles
  PM color: red
  Eng color: blue
  UX color: green
  Mkt color: orange
  Sales color: purple

[Discovery] color: teal
  Define the problem
    PM: A R
    UX: C
    Eng: I
  Customer interviews
    PM: A
    UX: R
    Mkt: C

[Build] color: blue
  Spec the API
    Eng: A R
    PM: C
  Ship the prototype
    Eng: A R
    UX: C
    PM: I
  Design system updates
    UX: A R
    Eng: C

[Launch] color: green
  Pricing & positioning
    Mkt: A R
    PM: C
    Sales: C
  Sales enablement
    Sales: A R
    Mkt: C
    Eng: I
  Public launch
    Mkt: A R
    PM: C
    Sales: C

Figure out the flow Understand where the magic is See where it all goes Rank by what matters Come up with your master plan Find patterns in the noise Get a handle on your site Tell everyone where it's at Walk in their boots Decide what's hot Focus on the critical path Tease out the logic Navigate the org Lay out the system Sketch your domain Show who does what Slice up the data Tell the whole story Get the aces in their places

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